Project Overview
We built an AI content generation platform that produces on-brand blogs, product copy, and social posts at scale, with built-in editing, SEO guidance, and approval workflows so quality stays high.
The Challenge
The marketing team could not keep up with content demand across channels. Output was inconsistent in voice, and freelancers were costly and slow.
- Content demand outpaced the team's capacity
- Inconsistent brand voice across channels
- High freelancer cost and slow turnaround
- No structured review or SEO checks before publishing
Our Strategic Approach
We fine-tuned generation on the brand's voice and style guide, layered in SEO scoring and fact-grounding, and wrapped it in a collaborative editor with approval gates.
The Solution We Delivered
The platform drafts content from briefs, enforces brand voice and SEO, and routes pieces through review before publishing to connected channels.
- Brand-voice-tuned generation from briefs
- Built-in SEO scoring and keyword guidance
- Collaborative editor with version history
- Approval workflows before publishing
- Multi-format output: blog, social, product, email
- Plagiarism and fact-grounding checks
Technologies Used
- LLM (fine-tuned) — Brand-voice content generation
- RAG layer — Grounding in product facts and sources
- Next.js — Collaborative editor and workflows
- PostgreSQL — Content, versions, and approvals
- Elasticsearch — Content search and SEO analysis
- Node.js — Generation and publishing APIs
Development Process
- Voice modeling — Captured the brand style guide and sample corpus.
- Generation tuning — Tuned prompts and models to match voice reliably.
- SEO & grounding — Added keyword scoring and fact-grounding checks.
- Editorial workflow — Built the collaborative editor and approval gates.
- Channel publishing — Connected CMS and social channels for one-click publish.
Results & Impact
The team produced far more content, faster and more consistently, without sacrificing quality control.
- Content output increased 5x
- Production cost per piece reduced by 60%
- Consistent brand voice across all channels
- Faster time-from-brief-to-publish
🎯 Key Takeaway
AI content generation scaled the team's output dramatically while approval gates and SEO checks kept every published piece on-brand and effective.
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